Incontri con l'esperta: dott.ssa Elisabetta Zurru, Università di Genova.

The communication about the environmental emergency is a social practice of primary importance in the world we live in. Yet, finding a healthy balance between communicating the urgency of positive environmental action and the risk of falling into apocalyptic and paralysing narratives is far from easy.

By exploring the verbal and non-verbal use of the TICKING CLOCK metaphor, this seminar will focus on showing how communicative strategies meant to be beneficial might end up having ambivalent, if not destructive, effects, as per Stibbe’s ([2015] 2021) terminology.